About Us

BTR Performance was built on a simple idea: endurance athletes deserve nutrition that matches the scale of their ambitions.
The name BTR stands for Beyond the Ranges, inspired by the challenge that first shaped the brand and the mindset that continues to drive it forward.

Project Beyond the Ranges revealed something important. When the goal is a 5 km alpine swim, a 60 km mountain run, and a 210 km road bike, the demands on the body are extreme, and the available nutrition options simply weren’t keeping up. That moment highlighted a gap, but more importantly, it highlighted a purpose. BTR Performance was created to serve the athletes who live for long sessions, big missions, and the hard, honest work that sits behind progress.

The brand exists for people who push further, stay out longer, and keep going when the effort becomes uncomfortable. Everything we do is shaped by the environments where endurance is tested: cold lakes, high-country tracks, steep climbs, long rides, and the early mornings or late nights where training fits around real life. Our philosophy is built on reliability, simplicity, and performance grounded in real-world experience.

As BTR Performance grows, the mission remains the same. We are here to support those who chase bigger goals, demand more from themselves, and believe that the best parts of endurance come when you’re right on the edge of what you thought possible.

Helping you go beyond.